Take a good look at this image and make your best guess on just what size the design is.
Did you count the roses? And you can’t even see what is on the sides and the back, can you? Wow, that sucker must be HUGE, right?
Sorry, so very sorry to disappoint ~ this is a cube vase measuring 4x4x4 inches. The entire design is roughly 10 inches tall. I’ll wait while you mentally imagine that, or you can even get out a tape measure to get a visual.
This blog post was brought on by the extreme displeasure of a consumer, who found this next image on the internet, printed out the image, and brought that picture to me to copy.
Beautiful, isn’t it? Too bad all of the flowers are showing, makes you wonder what’s on the side you can’t see, huh?
Imagine my embarrassment when his wife showed up the next morning while I was working with another customer, and announced how unhappy she was with the design. After finishing with the previous person, I turned my attention fully to her concerns.
She had wanted the flowers for her dining room table, and this design was just incredibly small for her purpose. She wanted it bigger and demonstrated by her hovering hand the height that she wanted it. She was taken completely by surprise and dismayed at just how small it was.
I explained that in order to replicate that design in the size she had expected, we would have to use two dozen standard size roses plus a couple of bunches of daisies, and the miniature carnations would look entirely silly so we would need to use standard carnations as well. It would have cost $125. She didn’t want to spend more than they already had spent, but she was so unhappy!
What to do?
I finally asked her if she was dead set on that particular design or if she was just looking for a nice, full, fall design for her table. She said it didn’t have to be that one. So, we walked over to the cooler and she immediately chose our Tuscan Tapestry. That is one of the featured designs on our website, and what you see really IS what you get.
She now understands that she is much better off if she goes straight to her local florist to find something she likes rather than hunt through pages and pages of wire service images of designs, designs that never existed outside of a great photo editing suite and an adept photographer, and most certainly never graced a table in a real home.
I think it is a real shame that these consumers went through so much angst because of this misleading image. The average consumer is going to make a logical assumption that seeing is believing. Certainly they are not going to read a looooonnggggg paragraph extolling the virtues of something that has already caught their eye. You need to read to the very bottom before you get to the actual size which is 7 inches tall and 7 inches wide!
I sincerely hope that this post will help to prevent disappointment to future consumers, whether you shop at Anytime Flowers or elsewhere. I guess seeing ISN’T always believing!




